The Death of Being Average

Being average has become embarrassing.

Somewhere along the way, we decided that ordinary wasn't good enough anymore. I sometimes think the worst thing social media ever did wasn't making us compare ourselves to celebrities. And I mean real ones – not “influencers”. 

It convinced us that being ordinary was some kind of personal failure. Apparently, we're all supposed to be exceptional now. Not just reasonably competent. Exceptional.

You can't simply enjoy cooking anymore. No. You need a food channel, a cookbook, a knife range and an opinion on Himalayan salt.

You can't go for a walk. You're on a wellness journey.

You can't have a garden. You're creating an outdoor sanctuary.

You can't own a dog. You're a pet parent raising a fur baby with emotional intelligence.

Everything has become a brand.

When I was younger, nobody expected greatness from everyone. Most people simply hoped to have a decent job, raise a family, own a house if they were lucky and perhaps retire before their knees completely gave up (and most don’t get to). That wasn't considered failure. That was considered life.

Now every second person online claims to be an entrepreneur, an influencer, a thought leader, a mindset coach, a digital creator or a visionary. I'm never quite sure what half these people actually do. They seem to spend their time teaching other people how to become people who teach other people.

It's like watching an endless pyramid scheme built entirely from motivational quotes.

The pressure to stand out is exhausting. Every photo has to be perfect. Every holiday has to be breathtaking. Every meal has to be restaurant quality. Every birthday has to look like a Hollywood movie premiere.

If your life doesn't attract strangers on the internet, apparently it barely counts.

Meanwhile, most of us are just trying to remember where we left the bloody car keys…