When did pointing a phone at yourself become a public service?
Somewhere along the way, we started calling people “influencers” because “person who films themselves buying things/doing stuff” apparently didn’t sound impressive enough.
Now we’ve got people setting up tripods in busy walkways, making strangers wait while they get the perfect shot, and treating restaurant staff like unpaid extras in their personal television show. Dickhead, they’re trying to serve lunch. Move your fucking ring light.
Then there’s the manufactured excitement.
“SO many of you have asked about my skincare routine!”
Have they? Or has a company offered you money to hold a jar beside your face? Or like the guy yesterday, putting flies in the case and taking a photo.
Every product is life-changing. Every hotel is a dream. Every meal is “literally the best thing ever.” Until next Tuesday, when a different company pays for a fresh revelation.
And the entitlement. Asking a small business for free food in exchange for “exposure” takes some nerve. Try paying your electricity bill with exposure. See how long the lights stay on.
Yes, there are creators who are funny, talented and useful. They put work into something people enjoy. But the ones who confuse an audience with authority—and attention with importance—could do with a long afternoon away from their own reflection.
Having followers doesn’t make you an expert. Owning a microphone doesn’t make every thought worth broadcasting. And filming yourself doing a good deed doesn’t automatically make you a saint; sometimes it just makes the person receiving help part of your marketing.
Pay for your lunch. Buy your own moisturiser. Let strangers walk past.
The world will survive without the footage.