Friday, June 19, 2026

The Death Of Embarrassment

I don't know exactly when it happened, but I think embarrassment died sometime around 2015…

There was no funeral. No minute's silence. No flowers.

One day people simply stopped being ashamed of anything and carried on as though this was perfectly normal.

Once upon a time embarrassment was useful. It stopped you from doing stupid things in public. It prevented you from dancing on restaurant tables, filming yourself sobbing after a break-up, or announcing intimate bodily functions to complete strangers.

It acted as society's handbrake.

Not anymore.

These days people record themselves crying and upload it to millions of strangers. Couples broadcast their arguments. Families reveal every scandal. Influencers discuss things with the internet that previous generations wouldn't have discussed with their doctors.

And apparently this is now considered authenticity. I'm old enough to remember when people suffered humiliation in private.

If you tripped over in the street, or at the shopping centre as I did… You got up as quickly as possible and scurried away for checking on the bruises.

Now you end up on Facebook with dramatic music and hundreds of views.

They film themselves having emotional breakdowns. They confess things online that should probably remain between themselves, a close friend and perhaps a licensed therapist. Nothing is off limits anymore.

Births.

Deaths.

Divorces.

Medical procedures.

Family feuds.

The strange thing is that nobody seems embarrassed by any of this.

Meanwhile, I still apologise to mannequins if I bump into them. I whisper when discussing personal matters at the chemist. I still lower my voice when talking about money. And if I accidentally wave back at someone who wasn't waving at me, I spend the next six years considering emigration.

Perhaps I'm showing my age. Or perhaps embarrassment existed for a reason.

Maybe not every thought needs to be shared.

Maybe not every moment needs an audience.

Maybe some things are meant to remain private.

And perhaps civilisation began its decline around the same time people started filming themselves crying for content. Because if aliens landed tomorrow and spent ten minutes on social media, I suspect they'd quietly return to their spaceship and decide humanity wasn't quite ready for first contact.

And honestly, I couldn't blame them.

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Thanks. Better check it out but it should be up today!